A couple of weeks ago during the incident with my son where we rushed him to into Urgent Care for stitches, we had an incredible experience there, and it’s something I want to share with all of you... especially those of you who are establishing a business and trying to build a lasting relationship with your customers.

In the middle of such a hectic situation the doctor was completely calm (definitely in his Indie), but what really made him stand out was what he actually did for Nico.

He got out his prescription pad and wrote down “1 Chocolate Milkshake.” He proceeded to have his nurse print out directions to Johnny Rockets, then he handed Nico a $5.00 bill with the prescription and the map and said make sure your mommy takes you as soon as we’re done. Through misty eyes my little one smiled and my heart expanded -- who do you think has a customer for life?

Customer retention is a fundamental part of any successful business. It’s something that you should never allow yourself to forget – under any circumstances... Personally, I continuously strive to make this particular aspect one of the primary aims of my business; in fact, I believe in this so highly, that I would advise anyone in business to give customer retention their highest priority.

Of course, many entrepreneurs are worried about getting new clients, which is completely understandable, but if you take amazing care of the ones you already have, NEW Clients Will Come... It’s just the nature of business.

Truly understanding this and applying it fully takes a special, patiently developed skill of combining your New Yorker and your Indie in just the right balance, as you really tune into and listen to what your clients’ needs are. At such time, you can then use your Frenchie to select, the ‘Perfect Gift.’

Share your tips on how you retain your customers in a comment.

This has been one of those incredible weeks where I became so excited I tried to do everything, literally all at once! We are stepping into a very exciting place at Elegant Femme, and I’ve had so many amazing opportunities to work with such a variety of individuals and expand our vision in unprecedented ways for all of you.

But I have to be honest, I got a little carried away this week, and found myself feeling occasionally overwhelmed from my New Yorker - DOING, just too much...

There was so much excitement! I had to slow down, and start ENJOYING everything we have created so far. So I called on my Frenchie, and went off to the Burke Williams Spa for 6 hours with my sister. Yes, I said 6 hours. I really, really needed a break!

I had two business breakthroughs while I was there meditating and drinking Gardenia Tea (you'll hear about the breakthroughs soon)!

So remember, if you truly want to discover inner harmony and balance in your daily life, an attentive exploration of your own “Femme Types” is absolutely essential to your personal development, sense of freedom and wellbeing...

Do, Be and Enjoy!

What have you been doing to relax and explore your own Femme Types?