A couple of weeks ago during the incident with my son where we rushed him to into Urgent Care for stitches, we had an incredible experience there, and it’s something I want to share with all of you... especially those of you who are establishing a business and trying to build a lasting relationship with your customers.

In the middle of such a hectic situation the doctor was completely calm (definitely in his Indie), but what really made him stand out was what he actually did for Nico.

He got out his prescription pad and wrote down “1 Chocolate Milkshake.” He proceeded to have his nurse print out directions to Johnny Rockets, then he handed Nico a $5.00 bill with the prescription and the map and said make sure your mommy takes you as soon as we’re done. Through misty eyes my little one smiled and my heart expanded -- who do you think has a customer for life?

Customer retention is a fundamental part of any successful business. It’s something that you should never allow yourself to forget – under any circumstances... Personally, I continuously strive to make this particular aspect one of the primary aims of my business; in fact, I believe in this so highly, that I would advise anyone in business to give customer retention their highest priority.

Of course, many entrepreneurs are worried about getting new clients, which is completely understandable, but if you take amazing care of the ones you already have, NEW Clients Will Come... It’s just the nature of business.

Truly understanding this and applying it fully takes a special, patiently developed skill of combining your New Yorker and your Indie in just the right balance, as you really tune into and listen to what your clients’ needs are. At such time, you can then use your Frenchie to select, the ‘Perfect Gift.’

Share your tips on how you retain your customers in a comment.